Professional Experience
Building UX Teams | Scaling Design Ops | Driving Business with Design
Sr. Director of Product Design (UX) and Research
First American, Nov 2023 - Nov 2024
Built and led a 15-member UX Design and Research team from the ground up, creating scalable processes and driving cross-functional alignment on product roadmaps, OKRs, and advancing PM and UX Maturity.
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Led the design and research strategy for a suite of 8 web-based enterprise-wide products, achieving a
24% improvement in customer satisfaction (CSAT) and a 13% decrease in Time on Task for core workflows. -
Implemented new workflows that reduced design/development handoff friction, improving throughput by 32%.
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Delivered a new cross-functional design discovery strategy, increasing alignment between UX, PM, and Engineering.
Sr. Director of Product Design (UX) and Research
Lumen Technologies, June 2020 - Nov 2023
Created Lumen’s first 23-member UX Design and Research team from the ground up, established the vision, structure, methodologies, and strategy collaborating with product, marketing, sales, and engineering.
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Designed all digital experiences for 2 National Brands, generating $7B+ in Annual Revenue
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Supported 3 Million Consumers with 3 Mobile Apps, 10 Web Products, Print Collateral, Marketing Emails, and more.
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Amplified E-Commerce Conversion Rate by 7%
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Elevated Quantum Fiber Mobile App rating from 1.4 to 4.2
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Elevated CenturyLink Mobile App rating from 2.4 to 4.4
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Grew CenturyLink Mobile App Users from 800K to 1.4M+
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Slashed Online Order Fallout by 39%
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Reduced Support Calls by 28%
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Developed the first company-wide, multi-brand Design System to ensure cohesion across all omnichannel experiences.
Sr. Director of Product Design (UX)
Science Logic, Feb 2019 - June 2020
Formed the first global 7-person multi-disciplinary UX Design Team, establishing methodologies, tools, agile processes, and design system. Set the UX vision for our SaaS AIOps product across web, desktop, and mobile.
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Created the UX vision and strategy for SL1, Science Logic’s SaaS AIOps platform for web, desktop, and mobile
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Developed a Design System to ensure consistency and re-use across all digital experiences.
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Educated and evangelized User Centered Design best practices from C-Level to Individual Contributors.
CEO & Chief Product Officer
Live Earth, Aug 2015 - Feb 2019
Founded and scaled the company, led the design and development of an Enterprise, SaaS solution differentiated by UX: Visualizing 70+ real-time GIS data streams on a 4D, interactive touchscreen with real-time alerts and interactive play, pause and rewind.
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Created the UX Vision, Product Roadmap, and led the GTM Strategy including MVP, Industry Pilots, and securing 10 enterprise customers in 5 industries: Law Enforcement, Safety/Security, Logistics, Port Operations, Emergency Mgmt.
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Led the information architecture, prototyping, user research, and design of 12+ tools, plug-ins, and customer use cases.
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Facilitated user and customer research through interviews, demonstrations, pilots including moderated user testing.
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Scaled the company by raising capital, hiring VPs of Sales, Engineering, BD & Marketing, creating a Customer Success & Support Team, recruited, signed, then training 40+ Resellers & Channel Partners.
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Created the brand strategy, pricing model, designed all marketing materials, promotional videos, and training materials.
CEO & Head of UX
Ringtail Design, Feb 2009 - Jul 2015
Founded the UX Design Agency, bootstrapped it to 50 people and $7M+ in revenue, established 2 offices in Austin & D.C., serving of the most complex enterprise organizations: DARPA, SOCOM, US Army, US Navy, DIA.
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Established a UX Design Process, including ideation, mockups, interviews, field observations, prototyping, and user testing to deliver these notable solutions:
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DARPA’s mobile app: the first mobile app used in military combat on a T-Mobile G1 w/ Android Cupcake.
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SOCOM’s Mission Monitoring Platform for visualizing real-time missions on a single, interactive touch-wall.
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DIA’s Cloud Management Platform for tracking and monitoring cloud-based applications.
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10+ Data Visualization tools for the US Army’s Enterprise-Wide, Military Intelligence Platform (DCGS-Army).
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Trained Designers & Developers and oversaw Design Practices, Design Reviews, and Deliverables.
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Built and scaled the Program Management function from inception to a high-performing team of 5 Program Managers, overseeing 10+ government programs by standardizing processes, reporting, metrics, prioritization, mentoring talent, and ensuring compliance with DoD and Federal regulations.
CEO & Head of UX
Agilegraph, Mar 2008 - Mar 2010
Founded the company and developed an interactive, intuitive, Tableau-like graphing and charting software solution differentiated by its User Experience (UX). Pitched and sold an enterprise-wide license to the US Army, including follow-on, multi-year professional services contracts for embedding AgileGraph into multiple US Army Intelligence applications.
